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Day 2: Setting Goals for my Biz

Goal setting is something I am not good at. The prospect of setting goals sometimes scares me and distracts me. “What goals should I have? Should they be specific or not” “I can’t work with goals – I’m not a machine.” All this and more runs through my mind each time I try to focus on this aspect.

Before I got married, I often used to feel sad that I didn’t have anyone to talk biz things over with ….but now my hubby is there for me :) I never seem to remember biz things when I talk to him after a long workday so I wrote stuff down and talked to him about it this week. I must say that having talked to him was the best thing that happened all week!! My hubby may not be a crafter, he hasn’t seen Etsy or read craft/ small biz blogs but he is seriously full of common sense :) I’ve got so many ideas from him and by just talking it over, I’m also all raring to go ahead with our plans. I think I should schedule in a weekly/ monthly Biz planning session with hubby for the future!!

That’s reminds me – I bought a cute Flip-flop notebook to write down all my business related thoughts. Having my plans and To-Do lists on paper helps me a lot since my brain is always all over the place :) So I think having a written plan is the best way to go forward.

My High-Level Goals for Siara in 2013

  1. Stock my shop with 60 products by December 2013 at least (Sounds do-able so far…let’s see :p )
  2. Form a system of work for Siara.
  3. Spread the word about my products – reach 200 likes on Facebook.

Handmade Business Tips

In summary, while creating an online shop or starting a handmade business, it is important to:

  1. Keep all business related thoughts in one place -other than on your mind!! Keep a Biz notebook with a section for Shop To-Do Items, Social Media Items, Purchasing and Budgeting, Marketing items and a list of tips that you see from other sellers. It is so easy to forget things if you don’t do this!
  2. Write down some big/ high-level goals that are still achievable and write down the time frame in which it is possible to do them.
  3. Have specific goals like making “X” number of items to sell in 6 months etc…this is better than a vague goal of “making some earrings and maybe bracelets to the shop whenever I have time”.
  4. Keep re-visiting your goals. Writing them down once doesn’t mean you can’t change them or that you have to forget about them. Maybe set a phone alram to help you remember to revisit your goals every month or two.
  5. Break down the bigger goals into smaller action items and schedule them into your time frame. I’ve got atleast one action item for each goal in my weekly To-Do list…..

What about you? Have you set your goals for your shop/ craft biz yet?? Please share them in the comments…

1 comment to Day 2: Setting Goals for my Biz

  • Lakshmi Ravikumar

    Hi. I liked your Day 3 page. One of my friends is in Stationery business and he recommended his competitor to a program that he had attended for transformation. The erstwhile competitor and he are now really supportive of each other. I grew up in Mumbai, India, and I have grown up seeing businessmen, however small or big, being free and confident , that they used to freely suggest the place to get similar products instead of forcing their goods on you. You would almost always trust such a shopkeeper/seller and return to him ,later. Awesome, I think a lot of people may transform the way they do their business if they took a tip or two from you. Best wishes.
    Lakshmi.( Chennai, India)

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